Overview

Grand Ventures (GVC) is a venture capital firm comprised of education, content, and tech experts. Leveraging expertise in creating top-notch creative mathematics and gifted education content domestically, GVC invest in early-stage startups in the fields of edtech, AI, and content.

Role

Product Designer
- Conducted user interviews 

- Led UX & UI design through 2 major updates
- Participated in feature development 



Collaborator

Product Management team
1 Front-end Engineer
1 Back-end Engineer
Business Team

Tools

Product Manager & Product Designer
- Led UX / UI and visual design
Rebranded ‘Healthy Bladder’ to ‘Bladderly’.

- Took charge of brand positioning and feature development.

Timeline

Project Approach

Grand Ventures is an investment firm with a focus on EduTech and education-related AI content and platforms. My goal was to instill both trustworthiness and a trendy brand identity. I’ve crafted the company logo, essential stationery kits, and the company website.

Brand Identity

Inspired by tangram, GVC's brand identity encapsulates the essence of education and progress. Different shapes of puzzle pieces come together through a spherical object to form the GVC Identity.

Iteration

Final Symbol

Logo System

Brand System

Website Design

Recruiting Poster