Managing menstrual blood has evolved significantly, but innovation in sanitary pads has stagnated over the past 60 years, focusing only on absorbency and fit. Core experiences like purchasing, packing, using, and disposing of pads remain unchanged. Through primary research, Bonny identifies key pain points and applies the Halpern method to redesign a better overall pad experience.
Product Designer
- Conducted user interviews
- Led UX & UI design through 2 major updates
- Participated in feature development
Product Management team
1 Front-end Engineer
1 Back-end Engineer
Business Team
Product Manager & Product Designer
- Led UX / UI and visual design
Rebranded ‘Healthy Bladder’ to ‘Bladderly’.
- Took charge of brand positioning and feature development.
With an overall theme of our brand being discreet, we aimed it to feel relieving and refreshing.
Bonny pads package is consisted of 4 main components. Each component targets a problem from regular pads and solves it.
Pads are designed to have a longer front part and a slightly pointed shape for an easier indication. The angle and the shape of the wings are also adjusted so the pad position would be more fixed once attached.
By introducing a new disposable packaging design, we addressed the issue of used pads unraveling when discarded. The packaging features a built-in pocket that, when flipped around, securely seals all corners of the used pad, preventing it from opening or releasing odors.
The Grab-and-Go Kit helps users remember to carry the pads they need for the day. There are two types of kits: one designed for regular days, containing four regular-sized pads, and another for lighter days, including one regular-sized pad and three liners.
Instead of purchasing bulky packages of different-sized pads, the Bonny Monthly Package is designed for a single menstrual cycle. It includes 5 regular daily packs and 3 pre/post packs. Users can conveniently pull out a pack from the bottom, while a side lever indicates how many packs remain.
