Bladderly is a smart digital tool powered by AI that helps you keep track of your bladder health. It automatically records important information like how much you urinate, how often you go, any sudden urges, nighttime trips to the bathroom, leaks, and how much you drink. With Bladderly, you can get insight into your daily habits, understand your urinary symptoms, and see how they impact your life. Normally, when you see a doctor about your bladder, they might ask you to keep a bladder diary. The problem is, that paper diaries can be a hassle, and not everyone sticks with them. Bladderly was created to make things easier.
Product Manager & Product Designer
Led UX / UI and visual design.
Rebranded ‘Healthy Bladder’ to ‘Bladderly’.
Took charge of brand positioning and feature development.
Product Management team
1 Front-end Engineer
1 Back-end Engineer
Business Team
Figma
Jira
Apple App Store Analytics
Adobe Photoshop / Illustrator / After Effects
Keeping a bladder diary is recommended for patients with an overactive bladder (OAB). Beyond the physical discomfort, this chronic condition causes difficulty in social activities, leading to self-isolation. This lowers the quality of life and often leads to depression. Given our focus on providing support to patients dealing with OAB, we've adopted a compassionate and gentle approach centering around the keywords stability and empathy.
Based on the user interviews, I chose ‘peace of mind’ and ‘balance’ as brand promise. Our logotype is derived from the serene 'Didact Gothic' font, and the icon takes inspiration from the form of a bladder and a water drop. I purposefully employed graceful curves to craft a welcoming and soothing image.
As we moved from a paper-based to a digital urinary diary, we created easy-to-view charts. After the Minimum Viable Product (MVP), I added fluid intake tracking and later included incontinence tracking, using color coding and a ledger-like format.
Bladderly participated in the 'Autumn Health Exercise Event with Citizens' held at Seoul Plaza. This event featured an experiential health management space at Seoul Plaza, utilizing smart devices to offer a range of physical activities. Being in charge of the booth event, I showcased Bladderly’s technology and products at the smart health experience section, providing citizens with hands-on interaction and insights into our innovative health solutions.
For the promotion of Bladderly products, I created an animation based on the fundamental information regarding bladder disorder, aimed at delivering essential knowledge to the audience.
0 to 1 creating experience based on empathy
Bladderly is the product that grew with me with in my career at Soundable Health. At the beginning of designing the product, the entire design team engaged in a four-day exercise of maintaining a paper diary, mirroring the challenges and experiences of our users. This deep dive emphasized the critical importance of empathy in design, allowing us to forge a brand identity and develop a product that genuinely supports and understands its users. However, the overall design of it became similar to our other product 'proudP' due to the shared technology and concept. If I were to redesign it, I would clarify the user groups of the two products and differentiate more their visuals according to their distinct users.
