Overview

Bladderly is a smart digital tool powered by AI that helps you keep track of your bladder health. It automatically records important information like how much you urinate, how often you go, any sudden urges, nighttime trips to the bathroom, leaks, and how much you drink. With Bladderly, you can get insight into your daily habits, understand your urinary symptoms, and see how they impact your life. Normally, when you see a doctor about your bladder, they might ask you to keep a bladder diary. The problem is, that paper diaries can be a hassle, and not everyone sticks with them. Bladderly was created to make things easier.

Role

Product Manager & Product Designer
- Led UX / UI and visual design
Rebranded ‘Healthy Bladder’ to ‘Bladderly’.

- Took charge of brand positioning and feature development.

Collaborator

Product Manager & Product Designer
- Led UX / UI and visual design
Rebranded ‘Healthy Bladder’ to ‘Bladderly’.

- Took charge of brand positioning and feature development.

Tools

Product Manager & Product Designer
- Led UX / UI and visual design
Rebranded ‘Healthy Bladder’ to ‘Bladderly’.

- Took charge of brand positioning and feature development.

Timeline

Project Approach

Keeping a bladder diary is recommended for patients with an overactive bladder (OAB). Beyond the physical discomfort, this chronic condition causes difficulty in social activities, leading to self-isolation. This lowers the quality of life and often leads to depression. Given our focus on providing support to patients dealing with OAB, we've adopted a compassionate and gentle approach centering around the keywords stability and empathy.

Brand Identity

For our brand identity, I chose ‘peace of mind’ and ‘balance’ as keyword and selected turquoise as the primary color. Our logotype is derived from the serene 'Didact Gothic' font, and the icon takes inspiration from the form of a bladder and a water drop. I purposefully employed graceful curves to craft a welcoming and soothing image.

Application

1. Original Paper Bladder Diary

A bladder diary is an assessment tool used to better understand your bladder symptoms.
It normally has to be done for more than 72 hours to get a wholistic view of your habits.

Tracks...
1. When you go to the bathroom
2. How much you urinate
3 .How urgent it was
4. When you experience leakage
5. When you drink liquidHow much liquid you drink

2. Healthy Bladder Voiding Diary (MVP)

A bladder diary is an assessment tool used to better understand your bladder symptoms. It normally has to be done for more than 72 hours to get a wholistic view of your habits. It helps you track a number of things

Confusing Duration
Healthy Bladder took the same format as the original paper diary. Completion of a set required 3 days and 4 nights of recording, which was confusing and hard to complete at once.

Low Completion Rate
Patients had to input their wake-up and sleep time to calculate nighttime urination. However most of the time they forgot to fill in.

Poor Visibility
The font size was too small to the extent that it affected readability. The areas on the interface were also too small, making it challenging to navigate.

3. Bladderly

A bladder diary is an assessment tool used to better understand your bladder symptoms. It normally has to be done for more than 72 hours to get a wholistic view of your habits. It helps you track a number of things

Complete Bladder Diary
As we evolve our platform to record all urinary symptoms, we have also developed it to include entries for fluid intake and incontinence information.

Simplify Duration

Instead of using sets covering 3 or 4 days, we now generate a 
new sheet every day for clarity. According to the Urology Care Foundation any three ‘typical days’ is fine.

Improved Usability
Rather than logging wake-up and sleep times, users can now 
simply select whether it was a nighttime urination.

Better Visibility
Retained the traditional timetable format but improved it by separating columns and using icons for a clear and organized display. The daily summary highlights section has been moved to the bottom of the sheet for improved viability and user experience.

Iteration

During the transition from a paper-based to a digital urinary diary, we underwent several phases of visualizing the daily diary into an easy-to-view chart. Post the Minimum Viable Product (MVP), we incorporated recording fluid intake, and later expanded to include incontinence tracking. We utilized key color coding and a ledger-like format for this purpose.

Phase 1

A bladder diary is an assessment tool used to better understand your bladder symptoms.
It normally has to be done for more than 72 hours to get a wholistic view of your habits.

Phase 2

A bladder diary is an assessment tool used to better understand your bladder symptoms.
It normally has to be done for more than 72 hours to get a wholistic view of your habits.

Phase 3

A bladder diary is an assessment tool used to better understand your bladder symptoms.
It normally has to be done for more than 72 hours to get a wholistic view of your habits.

Information Architecture

Key Features

Health Event Participation

Bladderly participated in the 'Autumn Health Exercise Event with Citizens' held at Seoul Plaza. This event featured an experiential health management space at Seoul Plaza, utilizing smart devices to offer a range of physical activities. Being in charge of the booth event, I showcased Bladderly’s technology and products at the smart health experience section, providing citizens with hands-on interaction and insights into our innovative health solutions.

Booth & Simulator

Event Photos

Advertisement Video

For the promotion of Bladderly products, I created an animation based on the fundamental information regarding bladder disorder, aimed at delivering essential knowledge to the audience.