Bladderly is a smart digital tool powered by AI that helps you keep track of your bladder health. It automatically records important information like how much you urinate, how often you go, any sudden urges, nighttime trips to the bathroom, leaks, and how much you drink. With Bladderly, you can get insight into your daily habits, understand your urinary symptoms, and see how they impact your life. Normally, when you see a doctor about your bladder, they might ask you to keep a bladder diary. The problem is, that paper diaries can be a hassle, and not everyone sticks with them. Bladderly was created to make things easier.
Keeping a bladder diary is recommended for patients with an overactive bladder (OAB). Beyond the physical discomfort, this chronic condition causes difficulty in social activities, leading to self-isolation. This lowers the quality of life and often leads to depression. Given our focus on providing support to patients dealing with OAB, we've adopted a compassionate and gentle approach centering around the keywords stability and empathy.
For our brand identity, I chose ‘peace of mind’ and ‘balance’ as keyword and selected turquoise as the primary color. Our logotype is derived from the serene 'Didact Gothic' font, and the icon takes inspiration from the form of a bladder and a water drop. I purposefully employed graceful curves to craft a welcoming and soothing image.
During the transition from a paper-based to a digital urinary diary, we underwent several phases of visualizing the daily diary into an easy-to-view chart. Post the Minimum Viable Product (MVP), we incorporated recording fluid intake, and later expanded to include incontinence tracking. We utilized key color coding and a ledger-like format for this purpose.
Bladderly participated in the 'Autumn Health Exercise Event with Citizens' held at Seoul Plaza. This event featured an experiential health management space at Seoul Plaza, utilizing smart devices to offer a range of physical activities. Being in charge of the booth event, I showcased Bladderly’s technology and products at the smart health experience section, providing citizens with hands-on interaction and insights into our innovative health solutions.
For the promotion of Bladderly products, I created an animation based on the fundamental information regarding bladder disorder, aimed at delivering essential knowledge to the audience.